| Freeview launches 'Free TV Land' new look | | Posted Thursday, November 09, 2006 11:26:12 PM by Blog57 Team | | Freeview, the UK's fast-growing digital terrestrial television platform, has tweaked its logo and launched an advertising campaign designed to communicate what it says are its core values: free, simple and inclusive. Launched in 2002 and with receivers now in 8.6m homes Freeview says its campaign—called 'Free TV Land—Where Great TV Is Free'—is also aimed at encouraging consumers to switch to digital. 'Free TV Land' will be used across Freeview's communications, including in-store material, marketing collateral, PR and online. Information packs will be sent directly to homes and can be picked up in high street retailers. Point-of-sale material will include leaflets and pocket guides for retail staff. Liz Reynolds, head of strategic marketing at Freeview, said: "The digital TV landscape can be a confusing and complex place for consumers.... | |
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| | | Australian TV could ban PVR commercial | | Posted Thursday, November 02, 2006 1:42:19 PM by Blog57 Team | | Say you're a manufacturer of personal video recorders looking to advertise your product. What's the most attractive selling point? Fast forwarding through ads, of course.Now, say you're a television network that relies on advertising for revenue. Would you play a commercial telling viewers that they can skip commercials?Well, that seems to be the crisis in Australia, where TV stations are deciding whether to air commercials by LG promoting its new line of HDTV sets with built-in PVRs. The funny thing is, these PVRs don't even have electronic program guides, meaning they're not nearly as easy to use as those in other countries.The article points out the irony of this debate. If the TV stations decline to air the commercial, LG will get free publicity as the action gets written up in the local papers, and the commercial will probably wind up online.... | |
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| | | Missing Element Guides Raiders to Opening-Round Win | | Posted Friday, October 27, 2006 3:19:17 PM by Blog57 Team | | Meriden -- Lebanon High senior Katie Bradford is like one of those TV videotape adverts. She doesn't make the Raiders; she makes what the Raiders do better. Lebanon girls soccer was a good enough team through the first half of this season -- hovering above .500, competitive with most everyone -- while Bradford dabbled at prep school before changing her mind. The Raiders have been excellent in the second half of the campaign, as they showed in dismissing Laconia, 5-0, in an NHIAA Class I tournament opener yesterday at Kimball Union Academy. At Pope Field -- what has become Lebanon's home-away-from-home turf lately -- Bradford banged home four goals to continue her personal ?I'm baaaaaaack!? to Class I. She?s now scored 12 times and added four assists in the eight games since the NHIAA granted her return to the Raiders.... | |
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| | | Gemstar-TV Guide Sue Digeo | | Posted Monday, October 16, 2006 3:16:17 AM by Blog57 Team | | Electronic program guide supplier Gemstar-TV Guide has filed a patent infringement lawsuit against competitor Digeo, whose Moxi interactive guide is used by cable operator Charter Communications. In the complaint filed in Federal Court in the Central District of California, Gemstar-TV Guide alleges that Digeo Inc.'s Moxi interactive program guide infringes some of its interactive program guide patents, and asserts that Digeo "has engaged in and continues to engage in willful infringement" of Gemstar-TV Guide's patents through its Moxi guide. The complaint claims that Charter Communications, by deploying unlicensed Moxi guides, is also liable. .... | |
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| | | How to write a blockbuster novel | | Posted Tuesday, October 03, 2006 11:11:36 PM by Blog57 Team | | Bored with the day job and fancy penning a blockbuster novel? Here's how to access your inner Dan Brown. Steer clear of self-help guides such as this one: Type "How to write a bestselling novel" into Google and you will be confronted with 3,220,000 Web pages, all bursting at the seems with tips on how to realize your literary aspirations. Ignore it, all of it. Failure to do so will pitch you into a glutinous mire of well-meaning but contradictory advice. The simple truth is that if you have determination, self-discipline and a basic -- like kindergarten level -- command of whatever language you happen to be writing in, you have all the necessary tools to hand to pen a bestseller. Everything else is just hot air. Laze around in your underwear: A crucial, and often underrated part of the novel writing process is the "allowing ideas to slowly germinate" phase, also known as lying around in your underpants eating biscuits and watching useless daytime TV.... | |
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| | | Gemstar-TV Guide Releases Digital Terrestrial Service in Italy | | Posted Thursday, September 21, 2006 7:10:20 PM by Blog57 Team | | LOS ANGELES, BUSINESS WIRE -- Gemstar-TV Guide International, Inc. (NASDAQ:GMST), a leading media, entertainment and technology company, recently executed a commercial agreement with TI Media Broadcasting, one of Italy's foremost technology companies. The agreement calls for TI Media to supply both analogue and digital bandwidth for Gemstar-TV Guide's Interactive Program Guides (IPGs) in the Italian market. This agreement allows Gemstar-TV Guide to supply data to its GUIDE Plus+(R) IPG incorporated into digital terrestrial recorders and televisions from leading brands including Click for the lowest price on dmnobieblankpanasonic');" onMouseOut="hideAd();" class=Hotlink>Panasonic, Philips, Click for the lowest price on dmnobieblanksony');" onMouseOut="hideAd();" class=Hotlink>Sony, Pioneer, Click here for JVC professional products! .... | |
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| | | FSBO Media Holdings to Acquire Established Military and Homeland ... | | Posted Saturday, September 09, 2006 5:34:24 AM by Blog57 Team | | Presidential Holdings assists its clients in the application process to the Defense Advance Research Projects Agency (DARPA). The Defense Advanced Research Projects Agency is the central research and development organization for the Department of Defense. Presidential continues to seek out technologies or services that may have applications towards Homeland Defense, military, governmental security agencies, police and emergency medical services. Presidential has consulted with numerous companies over the years and continues to generate substantial consulting fees from its services. The acquisition is subject to the standard due diligence process and attorney approvals. About FSBO Media Holdings, Inc. www.fsbomediaholdings.com FSBO Media Holdings excels in web development and media strategy, online-offline promotions, partnership marketing and branding/identity.... | |
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| | | 'TV Guide' Begs For Readership With Popcorn Promotion | | Posted Friday, September 01, 2006 3:30:03 AM by Blog57 Team | | Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards. .... | |
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| | | Australian TV Networks Cripple Media Center | | Posted Saturday, August 26, 2006 1:10:51 AM by Blog57 Team | | Turns out Australia is one of the only countries in the world where DVR providers, like Windows Media Center, cannot show Electronic Programming Guides to users. For some reason, the networks refuse to allow this information to be used to aid viewers in finding more televison programming, claiming it is intellectual property. It's a god-awful stupid practice, and one that hurts the networks and their viewers, and seems to hold no advantage for any involved parties. Perhaps someone could explain to me why this is? Anyway, that is the reason why the Australian version of Window Vista (Home Premium or better) will not have the Electronic Programming Guide. Better have a TV Guide ready along with some time to manually program it. Wait, is TV Guide illegal there, too? Given that Vista Media Center's predecessor, Windows XP Media Center Edition, did not offer a free EPG service, it was hoped that the issue would be rectified for Vista.... | |
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| | | Britons now spend more eating out than in the kitchen | | Posted Sunday, August 20, 2006 7:17:15 AM by Blog57 Team | | PEOPLE are spending more on eating and drinking out than they do on food at home - a first for Britain. New figures from the Office for National Statistics show the total spent on food and drink consumed outside the home soared by 102 per cent between 1992 and 2004, to £87.5 billion. This compares to the £85.8 billion that households spent on fresh and processed food and drink at home in 2004. .... | |
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